How to exclude your public IP address from Google Analytics and avoid sharing inaccurate traffic data with your clients.

How To Exclude Your Public IP Address From Google Analytics And Avoid Sharing Inaccurate Traffic Data With Your Clients.

How to exclude your public IP address from Google Analytics and avoid sharing inaccurate traffic data with your clients.

How to exclude your public IP address from Google Analytics and avoid sharing inaccurate traffic data with your clients. 2048 1366 Adrián Rosales

If you are just starting out building websites for a living, a certain thing will happen:

You will make many mistakes, and unfortunately, many of them will even get to your clients.

The good news is that we are here to help you reduce those chances.

Something you should always keep in mind every time you start a new website is to avoid polluting Google Analytics with your or your team’s visits.

Although we don’t know exactly how much damage this could cause, you don’t want your clients to get excited about the wrong reasons, or make decisions based on inaccurate information.

So, the way you can avoid this is by excluding your public IP address from Google Analytics.

There are two easy and fast ways to get your public IP address.

You either search on Google “What’s my IP address?” or visit for further details.

Don’t worry if you test your website with different devices every day. Technically, every device sharing the same WI-FI network should have the same IP address.

This is also very helpful if you need to navigate your clients’ websites daily to make sure everything is fine.

Once you get your IP address, jump into Google Analytics to exclude your IP address by following these steps:

  1. Login to Google Analytics 
  2. Choose the account you want to setup
  3. Click “Admin”
  4. Select “All Filters”
  5. Click the red button “Add Filter”
  6. Name the filter (You can use your IP Address.)
  7. Leave “Filter Type” as predefined.
  8. Choose the options “Exclude”, “Traffic from the IP addresses”, and “That are equal to”
  9. Insert your IP Address.
  10. Leave “All Website Data” as default.
  11. Finally, click on “Save”.

In the case that you have run your websites without excluding your IP address and decide to do this, your historical data will remain the same, and your analytics results obviously will drop, but finally, you will start sharing more reliable data with your clients.

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Thank you for reading!

Photo by Edho Pratama on Unsplash

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Adrián Rosales

Adrian is a multilingual marketer who started his career as a freelance graphic designer since high-school. In 2011, from his tiny room with no door, he put all his savings into Tesla Inc, Google, Facebook, and Disney shares. Currently, he is the founder / CEO of Mercating, and co-founder of He is up from 4 a.m. 7 days a week to gain 2 additional months a year to work and learn even more.

Written by: Adrián Rosales
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